自分を、もっと楽しむ力を｜Anytime Fitness
https://www.anytimefitness.co.jp/
「自分を、もっと楽しむ力を。」というメッセージと共に、エニタイムフィットネスが“自己実現をサポートする場所”であることを、より力強く表現。新CMでは、夢や目標に向かって前進しようとする人々が、エニタイムフィットネスを通じて心身を鍛え、自らの理想を実現していく姿を描いた。
15秒・30秒のTVCMに加え、ミュージシャン、フォトグラファー、シェフそれぞれの日常を、スタイリッシュかつ熱量あふれる世界観で表現したMV仕立てのブランドムービーも、オリジナル楽曲とともに公開。
Together with the message, “Hype yourself up,” execution of the new TV commercial is created to strongly express ANYTIME FITNESS as “a place that supports self-realization.” It portrays people who are striving to move forward towards their dreams and goals, training their bodies and minds at ANYTIME FITNESS to realize their own ideals.
In addition to 15 seconds and 30 seconds TV commercials, a brand movie is also released in the style of a music video with originally composed music. It features a musician, a photographer and a chef and shows their daily lives in a stylish and energetic manner.
