A concept of “Where tradition meets the future” was selected for the branding of Japan to the countries of Europe. The movie features a mixture of Japan’s outstanding extreme contrasts of innovation and tradition which together forms the attractive quality of Japan today. Within 1 year of its release, the movie became a hot topic with over 16 million cumulative views, 80,000 Likes and 67,000 Shares on Facebook. As for the winning award, it won Film Craft silver and bronze for Spikes Asia 2017, Moving Image Craft merit award for One Show 2017.
アジア最大の広告賞Spikes AsiaのFilm Craft部門で銀賞と銅賞を受賞。世界三大広告賞One Showの映像部門でも3つのカテゴリーで選出された。日本政府観光局による欧州向けブランディングのコンセプトワードを「Where tradition meets the future」に定め、革新と伝統の両極的なコントラストが際立つ日本の魅力が入り混じった様を表現してる。制作にあたっては2週間にわたって東京・京都・和歌山など30か所以上を巡り撮り下ろした。動画の公開直後から世界中で話題となり、動画の再生回数はYouTubeとFacebookを中心に累計1,600万回を超えている。
AWARD｜受賞歴 Spikes Asia Film Craft Editing - Sliver Spikes Asia Film Craft Sound Design - Bronze Adfest Film Craft – Shortlist One Show Cinematography – Merit One Show Sound Design – Merit One Show Editing – Merit
Japan is a place where tradition meets the future and its unique culture attracts travelers from all over the world. Many are familiar with modern Tokyo and traditional Kyoto, but other cities, local cultures and rich natural environments are not so well known. This movie presents lesser known rural and natural areas of Japan such as Osaka, the second largest metropolitan area, Hiroshima and Kyushu in the south, Yakushima Island depicted in a Ghibli animation, and beautiful Okinawan beaches registered as world heritage sites. It communicates the mysterious and captivating natural richness of Japan in addition to its tradition and innovation within three minutes.
This is a 3 minutes video image created for the promotion of All Nippon Airways’s new direct flight service connecting Haneda and Wien. It features remarkable sites in Wien which are still not very familiar to the Japanese. Astonishingly beautiful palaces, churches and museum, the famous Opera House symbolizing the city of classical music, Cafe with a sense of European elegance and more… From a point of view of a tourist, the visual image portrays these locations concentrated in the central city that are all conveniently within walking distance. On the website, viewers have access to information of the city where everything is excitingly photogenic through the “Wien Visual Trip.”
羽田とウィーンを結ぶANAの直行便新規就航プロモーションとして、日本ではまだあまり知られていないウィーンの魅力を3分の動画で表現。目を見張るほど美しい宮殿や教会や美術館、そしてクラシック音楽の都として名高いオペラ座、ヨーロッパの風情を感じるカフェなどが、歩いて回れるほどコンパクトな街の中心にぐっと凝縮されている様を、一人の女性の視点を通し描かれている。WEBサイトでは、見るもの全てがフォトジェニックなウィーンの街の情報に「 Wien Visual Trip 」として触れることができる。
AWARD｜受賞歴 New York Festivals Film Craft Best Original Music - Shortlist
This is a campaign which introduces the concept of “Okinawa from Day 0.” By taking a flight half a day earlier and arriving at Okinawa by late afternoon, travelers are able to encounter a beautiful sunset and star filled sky on the day of arrival counted as Day 0. People who travelled around the 7 islands to introduce Okinawa are Hiroaki Fukuda, an instagrammer with over 500,000 followers, Hikari, a popular photographer with over 100,000 followers and Saeri Natsuo, a writer / influencer. The music of the movie image for the website is an original created by a popular music producer, Jazzin’ park.
0日目から始める沖縄の旅。出発を半日前倒して夕方に着くと出会える、美しい夕日や星空など沖縄の旅の魅力を「OKINAWA from Day0」というコンセプトで動画とWEBサイトを制作。7つの島を巡って紹介するのはインスタグラムのフォロワーが50万人を超えるHiroaki Fukudaと10万人を超えるHikariという人気フォトグラファーとライターの夏生さえり。人気音楽プロデューサーJazzin'parkが動画のオリジナル楽曲を手がけている。
This is a film covering the process to and the actual swim meet of seven selected people with different backgrounds challenging and pushing to surpass their former best. The participants were, Hoshi Natsumi, a Bronze medalist swimmer at the Olympic Games Rio 2016 who retired after the Olympics, an elementary school girl about to give up swimming feeling discouraged for not being able to improve her record, a 70 years old man still in challenge to stretch his record and handicap carriers trying to enter their new heights. In order to beat their respective best time, training was conducted for a month prior to the meet. For this occasion, a special rule was designed and applied. The participant with the slowest record starts first and others follow in ascending order. If everyone achieves their personal best they will all touch the goal at the same moment.
AWARD｜受賞歴 Good Design Award Adfest Branded Content Adfest Film Craft – Shortlist Ad Stars Film Craft – Bronze Spikes Asia Film - Shortlist Clio Awards Sports Film - Finalist New York Festivals Sports Film - Finalist New York Festivals Branded Entertainment - Finalist
Our video, Unfinished Games, looks at the life of a female athlete devoted to winning an Olympic gold medal. Kumi Nakada is currently the coach of the Japan women's national volleyball team. She became a member of the 1980 Japanese Olympic team at the age of 15 and participated at the next three Olympic Games in Los Angeles, Seoul and Barcelona. While her career has been brilliant, various setbacks prevented her from fulfilling her dream of winning an Olympic gold medal.
In the video, she talks about the four games that transformed her life while walking through a museum-like space displaying large images from those games that evoke memories and strong emotions. Still devoted to volleyball, this indomitable female athlete continues her quest on the road to the 2020 Tokyo Olympics.
IS JAPAN COOL? is All Nippon Airways’s project sending out contents of Japanese culture to overseas countries. The theme of this year is “Japanese craftsmanship” featuring artisans such as a swordsmith, armor-maker, ink artisan, dyeing artisan, cut glass artisan, food model craftsman and traditional carpenter. In SAMURAI AVATAR, one can select a picture of their face and the design and color of the armor and create their own 3D Avatar. Furthermore, data for 3D printer can be down-loaded to create a figure doll of their own. In the INTERVIEWS film, each artisan is featured at their own work place to introduce their expert techniques and treasured philosophies.
IS JAPAN COOL?は日本のカルチャーを海外に発信するANAのプロジェクト。SAMURAI AVATARでは、自分の顔写真をアップして、甲冑のデザインや色を選び3Dのアバターを作ることができる。更に、3Dプリンター用のデータをダウンロードしてフィギュアを作り出すこともできる。INTERVIEWSでは、職人達の物作り現場に密着しその技やフィロソフィーを紹介している。
AWARD｜受賞歴 FWA - Site of The Day FWA - Mobile of The Day Webby Awards - Honoree New York Festivals Digital/Mobile - Shortlist New York Festivals Branded Content - Shortlist New York Festivals Artistry & Craft in Advertising - Shortlist
Martial arts (budo) and traditional performing/fine arts (geido) are Japanese legacies accumulated and perfected over long eras and inherited from people to people. The objective of ANA’s project directed for overseas use attempts to pass along the intangible cultural assets such as spirit, actions, forms (kata) and techniques (waza) to new generations in a tangible manner through use of data visualization. From the martial arts and performing/fine arts that represent Japan, nine types of arts (dou) and their respective masters have been selected. The challenge was to interactively data visualize their movements with use of technologies such as 4D View. The performers are: Kose Inoue (judo), Yukiko Takami (kendo), Mariko Satake (kyudo), Ayano Nakamura (karate), Isao Machii (iai), Soushin Kimura (sado), Koji Kakinuma (shodo), Rin Hanayagi (Japanese dance) and Yaemon Yamashina (noh).
AWARD｜受賞歴 One Show Interactive Craft – Bronze Code Award – Best Craft Japan Media Arts Festival Good Design Award Adfest Design – Shortlist Spikes Asia Digital Craft - Shortlist Spikes Asia Design - Shortlist Ad Stars Film Craft – Finalist Ad Stars Interactive User Experience (UX) – Crystal Ad Stars Interactive Use of Web Platforms – Crystal Ad Stars Interactive Corporate – Crystal FWA - Site of The Day FWA - Mobile of The Day
IJC MUSEUM is a project that updates art appreciating experience with an objective of having anybody, at anytime and everywhere around the world come in touch with Japanese art. Total of seven geniuses of modern art representing Japan today are gathered and using the latest technology, their art pieces are reproduced in virtual space. Artists that participated are Yayoi Kusama, Hisashi Tenmyouya, Kohei Nawa, Manabu Ikeda and Tabaimo, Taku Obata and Nerhol. The exhibition space with a panoramic view of 360 degrees is designed under supervision by an architect to offer a realistic sensation as though one is actually at a museum. The three dimensional art pieces are scanned by 3D to actualize appreciation freely from all angles.
AWARD｜受賞歴 Spikes Asia Digital Craft Aesthetic Design – Grand prix Spikes Asia Digital Craft UI – Bronze Spikes Asia Digital Craft Design – Bronze Spikes Asia Digital Craft Corporate Image – Bronze Spikes Asia Digital Design – Bronze One Show Interactive Craft – Merit One Show Digital Design – Merit One Show UX/UI – Merit Webby Awards Tourism – Finalist Webby Awards Bets UI – Finalist FWA - Site of The Day FWA - Mobile of The Day
“360° dimensional sound (3D SOUND)” x “uninterrupted one take shot image.” In order to have people around the world experience the presence of Japanese festivals, a movie image with a new type of feeling being able to hear music from above / below, front / back and left / right using an earphone has been created. A request was made to create an original song, a modern version of a traditional Japanese music with the theme of “Japanese festival” to “KODO” a group of Japanese drum performers well known around the world. The image and the musical experience allow the viewers to feel as though they are a part of the KODO performers playing with a sense of festivity and vigorous enthusiasm.
AWARD｜受賞歴 One Show Cinematography – Shortlist Spikes Asia Film Craft – Shortlist Adfest Film Craft – Shortlist FWA - Site of The Day
MATSURI WITH KODO (3D SOUND)
YOUSTAGRAM｜HARU.ROBINSON - IDENTITY
By fusing features of YouTube and Instagram, we offered a completely new music experience called YOUSTAGRAM. Pressing any of five filter buttons we added to the left side of the YouTube interface instantly changed the color of the video. And buttons on the right side let users access making-of movies, videos from different angles, and a karaoke mode with subtitles in English and Japanese. Although YOUSTAGRAM is an unofficial YouTube feature, users can experience it on the official YouTube interface when using the Chrome browser.
AWARD｜受賞歴 Spikes Asia Music - Bronze Ad Stars Promotion – Crystal
YOUSTAGRAM｜Haru.Robinson - Identity
CONNECTING LOVE STORY
A music video for the debut song of a solo music creator / performer, Haru.Robinson, “Ai ga Furu Machi” was planned and created with an idea of setting smartphones side by side in a vertical position to express the unbearably sad and lonesome feelings of separated lovers portrayed in the song. The gimmick is to bring back memories of their good times together in a movie image by connecting two smartphones together completing the entire visual. Follow the artist’s official Twitter to watch the full version in a horizontally long format.
“LIVE for YOU” was a transcendent VR experience that surrounded participants with advanced 360° spatial sound and images recorded from a live event. Each viewer could enjoy the dynamic performance as the sole spectator from a perspective close enough to see the artist's breathing, sweating and vein pulsing. An astonishing surround effect was made possible by VR camera equipment with 4K film resolution. Live VR recording is often encumbered by the presence of a cameraman who may appear in the field of vision. But our cameras were operated through motion control to allow recording of more people in all directions. We also utilized YouTube spatial audio technology (Android smartphones only) that enables sound to be heard from the direction corresponding to the angle of view.
Targeting view by people in 15 European countries, a 360°VR movie image based on the concept of “where tradition meets innovation,” was created for Japan National Tourism Organization as part of their VISIT JAPAN campaign. Selecting locations where elements of tradition and innovation are felt to coexist, unique culture and experience not found in other countries have been put on focus. Normally when conducting an actual shooting of 360°VR images, angles tend to be fixed in order to avoid shooting equipment and cameraman in the video. However, in this film, by utilizing a special equipment and shooting technique, camera work that stretches freely, far and wide, was realized. Immediately after the release of the movie, it became a buzz centering YouTube and Facebook and accumulated over 1.3 million views which is by far rare for a VR movie image.
Based on the "JAPAN – Where tradition meets the future" concept, we held interactive guerrilla events where passersby instantly transformed into samurai and geisha on the streets of Madrid, Paris, London, Milan, Frankfurt and Munich (5 European countries). We set up huge screens on bustling streets that displayed scenes in front of them like mirrors, except that people were displayed wearing samurai, geisha and kabuki costumes. Developed through 3D computer graphics, the costumes naturally fit everyone from children to adults and people “wearing” them could press a button on the screen to instantly switch outfits. The costumes also smoothly matched body movements thanks to AR and KINECT technology. For participants, the experience was like a small taste of Japan. Over 100,000 people participated in, and 7.4 million people visited, our AR interactive vision events in six cities across five countries in Europe.
[AR] JAPAN - WHERE TRADITION MEETS THE FUTURE (Madrid)
[AR] JAPAN - WHERE TRADITION MEETS THE FUTURE (Paris)
[AR] JAPAN - INTERACTIVE VISION (DEMO)｜
Flying Shoe Store｜空中ストア
It’s a pop up store where the Drone delivers the sneakers to the customers as store clerk. The world’s first Flying Shoe Store was set up where an automatically controlled drone grasps the sneakers from a huge display stand and delivers them to the guests according to their requests. Trial and purchase at the site were also available. A drone with an electromagnet type arm that picks up the sneakers, automatic control program and order system of the drone using iPad were all originally developed from scratch.
The opening day of “Flying Shoe Store”, 150 media gathered at the site and all major TV stations in Japan aired the event (17 programs.) Over 500 articles were published on newspapers, magazines and the WEB site. The campaign had an earned media value over $13 million and there were 125 million PR impressions all with no media cost.