Hope Lights The Way｜JNTO（日本政府観光局）
https://youtu.be/L6ERXX3CSfA
2020 / Brand Campaign
日本政府観光局（JNTO）が、コロナ禍で国際的な移動が制限された世界中の人々に向けて発信したグローバルメッセージ動画。
「世界が再び自由に旅できる日が来たら、いつかまた日本を訪れてほしい」という願いを込め、「Beyond the clouds, there is always light.（雲の向こうには、いつも光がある）」「Hope lights the way.（希望が道を照らす）」という普遍的なメッセージとともに、日本の美しい風景を情緒的に描いた。 [Social Sculptor] [Emotional Storyteller] [Cross-Border Catalyst]
Released by the Japan National Tourism Organization (JNTO) during the COVID-19 pandemic, this global message film offered hope to people around the world at a time when international travel was severely restricted.
Through the messages "Beyond the clouds, there is always light" and "Hope lights the way," the film expressed a heartfelt wish that travelers would one day be able to explore the world freely again and return to Japan.
Featuring evocative images of Japan's beautiful landscapes, the film encouraged audiences to keep dreaming of future journeys, reminding them that Japan would always be there, waiting to welcome them back. [Social Sculptor] [Emotional Storyteller] [Cross-Border Catalyst]
Role: Creative Director / Film Director / Planner
Interview / Features
雲の向こうには光が…。日本政府観光局が世界に向けて動画「hope lights the way」を公開 (Japaaan) コロナ禍で海外渡航が制限されるなか、観光誘致ではなく「エール」として機能した映像が、どのように受け止められたかの記録。 https://mag.japaaan.com/archives/123079
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JAPAN — Where tradition meets the future (2016) / Global Destination Branding Campaign
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社会課題や既存の価値観に新しい視点を与え、人々の認識や行動に働きかけるクリエイティブをまとめた作品集。
Explore creative projects that challenge social assumptions, shift perspectives, and inspire meaningful action.
Related Feature / Global Branding & Cultural Experiences
GLOBAL BRANDING & CULTURAL EXPERIENCES
日本の文化や伝統、観光の魅力を、世界に響くブランドコミュニケーションへと展開したJNTO・ANAの12作品をまとめた作品集。
Explore 12 creative projects for JNTO and ANA, transforming Japanese culture, traditions, and travel experiences into global brand campaigns, films, and interactive experiences.
