[360°VR] JAPAN - Where tradition meets the future｜JNTO（日本政府観光局）
https://youtu.be/eLJj-K3KS4E
*To view the video in 360° VR on a smartphone, use the free YouTube app.
2018 / Brand Campaign
欧州15カ国を対象に、日本政府観光局（JNTO）が展開した「JAPAN – Where tradition meets the future」ブランドキャンペーンの360°VR作品。2016年・2017年のブランドフィルムに続き、「伝統と革新が出会う場所」という共通コンセプトを、没入型の映像体験へと発展させた。
通常、実写の360°VR映像ではカメラマンや機材が写り込んでしまうことから固定されたアングルになりがちだが、本作では特殊な撮影機材や技法を駆使したことによって「移動しながらの撮影（Moving VR）」による縦横無尽なカメラワークを実現している。
公開直後からYouTubeとFacebookを中心に話題となり、SNSで2万のシェア、コメント数も2万件以上を記録し、累計の再生回数はVR動画としては異例の1300万回を超えている。 [Cross-Border Catalyst] [Techno-Humanist] [Visual Master] [System Hacker]
Targeting audiences across 15 European countries, this 360° VR film was created as part of the Japan National Tourism Organization's (JNTO) "JAPAN – Where tradition meets the future" brand campaign. Following the 2016 and 2017 brand films, it extended the campaign's central concept into an immersive visual experience.
Live-action 360° VR videos often rely on static camera positions to avoid capturing the crew and equipment. However, this film used specialized equipment and filming techniques to achieve dynamic "Moving VR" cinematography, allowing the camera to travel freely through the scenes.
Immediately after its release, the video generated significant attention on YouTube and Facebook, receiving over 20,000 shares and more than 20,000 comments across social media. It surpassed 13 million cumulative views, an exceptional achievement for a 360° VR video. [Cross-Border Catalyst] [Techno-Humanist] [Visual Master] [System Hacker]
Role: Creative Director / Planner
Award｜受賞歴
Good Design Award 2018
Award Verification: Good Design Award Winner Page (g-mark.org)
Interview / Features
日本政府観光局、欧州5カ国に360度VR動画を配信 (トラベルボイス) 欧州市場に向けた戦略的なインバウンド施策として、VR技術がいかに活用されたかを観光ビジネスの視点で解説。 https://www.travelvoice.jp/20180117-104095
Part of JNTO's integrated global destination branding campaign, "JAPAN – Where tradition meets the future" (2016–2018). Built around a unified brand concept, the campaign extended across brand films, 360° VR, and interactive AR experiences. Shiro Nomura served as Creative Director and Planner throughout the campaign.
Related Works / JNTO — Where tradition meets the future
JAPAN (2016) / Brand Film
JAPAN ver.2 (2017) / Brand Film
JAPAN AR (2018) / Interactive AR Experience
Related Feature / Global Branding & Cultural Experiences
GLOBAL BRANDING & CULTURAL EXPERIENCES
日本の文化や伝統、観光の魅力を、世界に響くブランドコミュニケーションへと展開したJNTO・ANAの12作品をまとめた作品集。
Explore 12 creative projects for JNTO and ANA, transforming Japanese culture, traditions, and travel experiences into global brand campaigns, films, and interactive experiences.
![MOVIE：[360°VR] JAPAN - WHERE TRADITION MEETS THE FUTURE](https://images.squarespace-cdn.com/content/v1/5c346857c258b4ad37d48496/1673942645120-B8BMSSKFO22ROULVDZ4L/image-asset.jpeg){kind=small}