[ver.2] JAPAN - Where tradition meets the future｜JNTO（日本政府観光局）
https://youtu.be/qxgcWfnD0qU
2017 / Brand Campaign
世界的な広告賞ニューヨーク・フェスティバルで2部門のショートリスト、AD STARSでファイナリストに選出。日本政府観光局（JNTO）による日本ブランディング動画の第2弾。本作では、東京や京都といった世界的に知られた観光地にとどまらず、大阪、広島、九州、屋久島、沖縄など、日本各地の多様な地域文化と豊かな自然を中心に描いている。
革新と伝統が共存する日本の魅力を、雄大で神秘的な自然風景とともに3分間の映像に凝縮。累計再生回数は300万回を突破している。 [Cross-Border Catalyst] [Visual Master] [Emotional Storyteller]
Recognized with two Shortlist selections at the New York Festivals and a Finalist selection at AD STARS. The second brand film in the Japan National Tourism Organization's (JNTO) global destination branding campaign, "JAPAN – Where tradition meets the future."
While Tokyo and Kyoto are internationally recognized destinations, Japan's diverse regional cultures and extraordinary natural landscapes remain less familiar to global audiences.
This three-minute film explores destinations including Osaka, Hiroshima, Kyushu, Yakushima Island, and Okinawa, revealing another side of Japan through its breathtaking landscapes and distinctive local cultures. The film has surpassed 3 million cumulative views. [Cross-Border Catalyst] [Visual Master] [Emotional Storyteller]
Role: Creative Director / Planner
Award｜受賞歴
New York Festivals Film Craft Editing - Shortlist
New York Festivals Film Craft Cinematography - Shortlist
Ad Stars Film Craft - Finalist
Interview / Features
鳥肌ぶわぁ〜なる！日本の美麗スポットを高濃度で凝縮した絶景ムービー「JAPAN」最新作が公開 (Japaaan) 伝統と革新の対比というコンセプトが、いかに視覚的な衝撃として受け止められたか、その反響の記録。 https://mag.japaaan.com/archives/80347
Part of JNTO's integrated global destination branding campaign, "JAPAN – Where tradition meets the future" (2016–2018). Built around a unified brand concept, the campaign extended across brand films, 360° VR, and interactive AR experiences. Shiro Nomura served as Creative Director and Planner throughout the campaign.
Related Works / JNTO — Where tradition meets the future
JAPAN (2016) / Brand Film
JAPAN 360° VR (2018) / Immersive VR Experience
JAPAN AR (2018) / Interactive AR Experience
Related Feature / Global Branding & Cultural Experiences
GLOBAL BRANDING & CULTURAL EXPERIENCES
日本の文化や伝統、観光の魅力を、世界に響くブランドコミュニケーションへと展開したJNTO・ANAの12作品をまとめた作品集。
Explore 12 creative projects for JNTO and ANA, transforming Japanese culture, traditions, and travel experiences into global brand campaigns, films, and interactive experiences.
![MOVIE：[VER.2] JAPAN - WHERE TRADITION MEETS THE FUTURE](https://images.squarespace-cdn.com/content/v1/5c346857c258b4ad37d48496/1589627287862-0AFTFVJUWQBRGFZWWSAI/image-asset.jpeg){kind=small}