80%のこどもが認めた野菜料理 - KIDS LOVE VEGETABLES｜SEIYU
https://www.seiyu.co.jp/campaign/klv/
子供たちは野菜がニガテ。そんな日本の親の困りごとを解決するために、『KIDS LOVE VEGETABLES』プロジェクトを始動。こどもたちが必ず食べたくなる野菜料理を生み出すべく、料理家の協力の下でレシピ開発を開始。その目標は「80%のこどもが認めた野菜料理」、100人を超えるこどもたちが開発した野菜料理を実際に食べて、その場でおいしかったかニガテかを投票する一発勝負に挑んだ。
テーマ野菜はにんじんとブロッコリー、約3ヶ月の期間をかけて開発した6品の野菜料理。当日は幼稚園に集ったこどもたちがワンスプーンの野菜料理を食べ、そのスプーンを投票券としてジャッジ。80%以上で認定という高いハードルの中、こどもたちが下した審査の結果は！？
こどもの支持率が80%を超えたレシピは、動画やWEBサイトまた全国330店舗の野菜売り場でレシピカードとして展開。合わせてスーパーマーケットの店内で子供向けの試食も実施。日本中の親達の困りごと解消に貢献することとに繋がった。
Children tend to dislike vegetables. Partly because their sense of taste is undeveloped, they leave vegetables on their plates even when parents demand they eat them. It’s a headache for many parents with small children.
To help parents everywhere with this problem, we decided to create vegetable dishes children want to eat. In fact, only recipes liked by at least 80% of 100 children would be approved. This dietary education project was aimed at satisfying both parents who want their children to eat vegetables and kids who usually don’t like vegetables.
Using carrots and broccoli as theme vegetables, we worked with cooks to develop six recipes. Those liked by at least 80% of tested children were put on recipe cards used in videos, websites and 330 supermarket vegetable counters in Japan, where samples were also handed out to children. This project helped parents solve problems all over Japan.
AWARD｜受賞歴
New York Festivals PR - Retail Stores & eCommerce - Finalist
New York Festivals PR - Food/Drink/Restaurants - Finalist
Ad Stars Education - Finalist
Ad Stars Healthcare - Finalist
Ad Stars Direct - Ambient media - Finalist
